BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. It provides technical infrastructure for the delivery of playable ads, interactive ads, and engagement landing pages. The domains it manages support these advertising experiences, while the content on individual pages is created and managed by independent partners, who are responsible for what they publish.

BPGame’s domain infrastructure is intended for technical operations rather than commerce: visitors are not asked to make payments or provide financial information. The company states that it monitors activity to enforce its platform rules and Terms of Service, but does not verify, endorse, or control each partner’s individual ad or landing-page content. It invites users to report harmful, abusive, or suspicious activity to its trust and safety team, and provides a separate contact for privacy requests. Visitors can also opt out of personalised content and tracking for the domain through a browser-based setting.