BiOMNI is a haircare brand founded by master stylist Dezi Santiago, drawing on 20 years of salon experience to create performance-focused products for curly, coily, textured, color-treated, and other hair types. Its approach centers on a simple three-step Restore Routine designed to cleanse, condition, and support hair with consistent use.

The core range includes Restore Shampoo, a gentle cleanser intended to clean without stripping; Restore Mask, which helps soften hair and ease detangling; and Restore Leave-In, formulated to provide slip and seal in moisture without a stiff cast. Customers can purchase individual products, curated bundles, a complete routine, or travel-size minis made with the same formulas. BiOMNI also offers a detangling brush and subscription options that allow customers to adjust, pause, skip, or cancel deliveries.

The brand highlights ingredients including baobab, collagen, and rice protein, and presents its products as clean-beauty certified. Its website provides haircare tutorials, product guidance, transformation examples, and customer and stylist testimonials to help shoppers choose a routine suited to their hair.