Unclaimed brand
Every product at Birch is vetted and researched for safety, materials, and quality before it ever reaches your cart. Shop the best of the best in baby gear, clean essentials, and trusted brands, all in one curated store built to help you prepare for baby with confidence.
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Hex Code
Color name
RGB
HSL
CMYK
#B89A5E
Muddy Waters
184, 154, 94
40, 39, 55
0, 16, 49, 28
#141A16
Heavy Metal
20, 26, 22
140, 13, 9
23, 0, 15, 90
#FBF9F4
Merino
251, 249, 244
43, 47, 97
0, 1, 3, 2
Birch is a curated baby and parenting store designed to help families make confident, informed choices from pregnancy through early childhood. The brand says every product is researched and vetted for safety, materials, and quality before it is offered for sale. Its selection brings together trusted brands and essentials for babies, toddlers, and young children, with categories spanning feeding, clothing, toys, diapering, bath and body, travel gear, nursery, maternity, and gifts.
Shoppers can find items such as bottles, diapers, strollers, car seats, sleep products, baby care supplies, and playthings, as well as curated bundles and deals. Beyond shopping, Birch offers a universal smart registry with planning and gift-management features, along with checklists for preparing for a baby and navigating early milestones. Its research resources cover topics including feeding, sleep, travel, and nursery essentials.
The site also provides digital tools for pregnancy tracking, baby care logs, sleep and feeding records, growth tracking, and milestone memories, bringing shopping, planning, and everyday support together in one place
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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Curated baby gear retail
Baby registry services
Baby product safety research
Organic baby clothing
Nursery and feeding essentials
How do I download the Birch logo?
What does Birch's branding look like?
The Birch wordmark spells BIRCH in widely spaced, elegant uppercase serif letters, paired with a small leaf sprig and a compact STORE label beneath. Its visual system combines refined serif headlines with restrained sans-serif supporting text, a warm ivory and cream canvas, muted sage and forest-green accents, and softly rounded lifestyle photography of babies and parents in natural light; spacious layouts keep product imagery and guidance easy to scan.
What are Birch's brand colors?
The Birch color palette uses the hex codes #B89A5E, #141A16 and #FBF9F4.
The Birch name, logos and brand assets are trademarks of Birch and its affiliates. Brandfetch isn't affiliated with or endorsed by Birch. Their use is subject to Birch's brand guidelines.
