BIRDIEVIEW is a Canadian golf eyewear brand created to combine performance optics with practical on-course convenience. Designed in Vancouver, British Columbia, its sunglasses feature a magnetic ball marker integrated into both temple arms, keeping the marker readily accessible without needing to search pockets or golf bags. The replaceable, laser-engravable marker detaches with a pull and snaps back onto the frame after use.

The brand’s BVOG collection offers 11 frame-and-lens configurations, combining three frame colors—matte black, crystal smoke, and matte army green—with lens options including smoke, ice, purple, and sunset. The glasses use a lightweight TR90 nylon frame and a single-piece polarized shield lens. BIRDIEVIEW describes its lenses as providing 100% UV400 protection, reducing harsh glare, and supporting clear vision from tee to green. The universal wraparound design is engineered for golf, while its understated styling is intended to work on and off the course. BIRDIEVIEW is currently inviting customers to join its waitlist, with a planned launch window of fall 2026. Its innovation is patent pending.