BirdWatching is a birding magazine and online resource for people who want to learn about birds, improve their skills, and connect with the birding community. Its coverage combines practical guidance with reporting on bird science, conservation, species, and current events. Readers can explore identification tips, beginner advice, field guides and apps, photography features, reader galleries, and information about birding festivals, destinations, hotspots, and tour providers.

The brand also helps people enjoy and support birds closer to home, with advice on attracting backyard species, choosing feeder supplies, creating bird-friendly yards, and preventing window collisions. Live bird cams and migration and feeding coverage offer additional ways to observe and understand birds. BirdWatching features gear and book content, including reviews of cameras and information on binoculars, spotting scopes, feeders, and other birding items. Its print and iPad magazine is available by subscription, with a free trial and membership options that provide access to selected articles, contests, and other content. Overall, BirdWatching serves both newcomers and experienced birders with educational, recreational, and conservation-focused resources.