Birthday Bestie is a children’s birthday party planning service designed to help parents create memorable themed celebrations without taking on the work of a part-time event planner. It offers two ways to plan: free, curated party themes and a paid personalized plan built around a child’s age, interests, milestone, venue, guest count, and inspiration. Free themes include Dinosaur Delight, Mermaid Splash, Princess Parade, and Spa Day, with party ideas and Amazon purchase links; quantities are scaled to the guest count.

A personalized plan includes custom activity stations, original artwork and invitations, printables, a digital invitation and RSVP portal, a scaled shopping list with Amazon links, and a countdown checklist. On the event day, a live timeline helps parents follow what is happening next. The first personalized party costs $34.99, with additional parties listed at $24.99 each; curated themes are free. Birthday Bestie is a product of Z2B Marketing LLC and says its iOS launch is forthcoming, with early access available by email.