Unclaimed brand
Black Audience Marketplace (BAM) is a curated programmatic PMP enabling scaled access to Black streaming audiences across CTV, FAST, and Linear media.
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Hex Code
Color name
RGB
HSL
CMYK
#B07D10
Buttered Rum
176, 125, 16
41, 83, 38
0, 29, 91, 31
#070707
Cod Gray
7, 7, 7
0, 0, 3
0, 0, 0, 97
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Black Audience Marketplace (BAM) is a curated programmatic media-buying platform designed to help agencies and advertisers reach Black streaming audiences at scale. It connects buyers with premium inventory across connected TV (CTV), free ad-supported streaming TV (FAST), linear television, mobile, and web. BAM combines programmatic infrastructure with cultural and behavioral intelligence to support more precise audience targeting and informed media allocation.
The marketplace offers private marketplace (PMP) and programmatic guaranteed deals, direct integrations with vetted broadcasters, and cross-platform campaign access. Its supply-path optimization approach is intended to provide efficient, transparent routes to premium inventory. BAM also provides campaign reporting on performance and audience engagement, alongside verified audience insights.
The company says its marketplace offers access to more than 500 premium networks and distributors. Its services are positioned to address the gap between Black audiences’ significant streaming consumption and advertiser investment, helping brands and agencies plan campaigns across multiple media channels. BAM operates in partnership with Kodiak Media Group and TVIQ.
Brand industry
Computers Electronics and Technology
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How do I download the Black Audience Marketplace logo?
What are Black Audience Marketplace's brand colors?
The Black Audience Marketplace color palette uses the hex codes #B07D10, #070707 and #FFFFFF.
The Black Audience Marketplace name, logos and brand assets are trademarks of Black Audience Marketplace and its affiliates. Brandfetch isn't affiliated with or endorsed by Black Audience Marketplace. Their use is subject to Black Audience Marketplace's brand guidelines.
