Black Side is a mountain lifestyle concept store in Flaine Forum, bringing ski services, retail and dining together in one welcoming destination. The brand describes itself as more than a traditional shop, offering a contemporary take on the mountain experience in a location facing Jean Dubuffet’s Le Boqueteau artwork.

Its premium ski and snowboard shop sells skis, snowboards, bindings, technical clothing, sportswear and accessories, including helmets, goggles, sunglasses and gloves. Visitors can also rent skis, snowboards, touring skis and snowshoes, with bootfitting, equipment adjustments and personalization available to help achieve a comfortable fit. Black Side also offers rentals of MoonBikes, described on its website as lightweight, electric snowbikes.

The café-restaurant serves homemade lunch dishes and desserts, alongside signature après-ski cocktails. Guests can enjoy a heated, covered outdoor terrace or indoor seating in a warm, modern setting. For rentals, customers can contact the team directly for personalized advice or use the Netski platform to book online. Black Side emphasizes tailored customer service and practical flexibility when selecting and adjusting equipment.