Blister is an outdoor gear review and media brand that helps people make informed choices about equipment and engage with conversations across outdoor sports. Its coverage spans skiing, mountain biking, trail running, snowboarding, climbing, paddle sports, and outdoor apparel. Readers can explore detailed gear reviews, quick Flash Reviews, head-to-head comparisons, brand guides, and practical resources such as boot-fitting and sport-specific 101 guides. Blister also publishes seasonal winter and mountain bike buyer’s guides in digital and print formats, covering products from skis, boots, and bindings to bikes, components, running shoes, clothing, and packs.

Beyond written reviews, Blister produces podcasts, videos, and articles featuring gear discussions, outdoor personalities, industry news, and broader ideas. Its offerings include the Blister Podcast, GEAR:30, CRAFTED, and other programs. BLISTER+ is a paid membership that provides access to selected in-depth and early gear reports, along with member services, deals, and discounts. The brand also offers community reviews, gear giveaways, events, and initiatives including Blister Labs, recommended shops, and the Blister Craft Collective.