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Barilla new logo quietly releases following social media announcement

Barilla Old Logo
Barilla new logo

Barilla announced a new logo and brand identity for the Parma, Italy-based pasta brand via social media.

New Barilla package
New Barilla packaging via @barilla

"Something new is cooking at Barilla, and we see we’ve caught your eye already," the post reads. "We’re just getting started…"

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