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Bon Appétit rebrands with a change to their typeface

Bon Appétit old logo
Bon Appétit new logo

The magazine has a new more elegant visual identity.

“We’ve updated our logo to feel more elegant and contemporary, and we created a custom typeface named Aperitif just for the magazine.” shared by the brand on their website according to the change.

Bon Appétit icon

Bon Appétit

Bon Appétit logo
Bon Appétit logo

Owned by Conde Nast, Bon Appetit is a food and entertainment magazine that releases monthly. The magazine releases ten issues per year and mostly features recipes, food and restaurant reviews, as well as other food-related entertainment. Founded in 1956, the company is currently based in New York City and produces its magazine in the United States.

Bon Appetit started as a liquor store giveaway back in 1956, which then moved on to a bi-monthly magazine in Chicago. Today, the magazine is an award-winning publication hailed as an "arbiter of taste," expanding its coverage to stories that include travel, technology, design, and home.

The magazine has around 6 million subscribers to its monthly publication and recently has added web and social media entertainment aside from its magazine. The company is currently known for its online presence, specifically its YouTube channel. It features professional chefs with different cultural and culinary specialties.

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