Inspiration
May 20th, 2022

Boudreau Designs: Delivering Delightful and Clever Concept-Driven Designs

Designed by Boudreau Designs

About Boudreau Designs

Boudreau Designs is a petite studio specializing in clever concept-driven designs based in Toronto, Ontario. We design projects for humans with the intention to delight.

Led by Zoë Boudreau, their projects include Rooks Bookkeeping, Self-Worth Lounge, and Marcus Ventures.

Rooks Bookkeeping

Rooks Bookkeeping's name symbolizes a chess piece praised for its reliability and speed. Their logo merges the idea of bookkeeping with their name. The synonymous bookkeeping symbol, a book, stands tall as it casts a shadow of the rook chess piece demonstrating strength and wit--much like their fast and innovative processes.​​​​​​​ 

Rooks Bookkeeping icon

Rooks Bookkeeping

Rooks Bookkeeping logo
Rooks Bookkeeping logo
Rooks Bookkeeping business cards
Rooks Bookkeeping business cards
Rooks Bookkeeping business cards
Rooks Bookkeeping business cards
Rooks Bookkeeping website
Rooks Bookkeeping website
Rooks Bookkeeping icon variations
Rooks Bookkeeping icon variations
Rooks Bookkeeping bookmark
Rooks Bookkeeping bookmark

The Self Worth Lounge

The Self Worth Lounge is a safe place for those who suffer with disorderly eating. Chanel, the holistic health coach, looks at the full individual to make a customized approach for their treatment. She needed a brand that showcased the personalization of her treatment, inspired a new perspective on food relationships, and uplifted those wanting to make a change.

The Self-Worth Lounge icon

The Self-Worth Lounge

The Self-Worth Lounge logo
The Self-Worth Lounge logo
The Self-Worth Lounge logo
The Self-Worth Lounge icon animation
The Self-Worth Lounge icon animation
The Self-Worth Lounge logo
The Self-Worth Lounge logo
The Self-Worth Lounge design
The Self-Worth Lounge design
The Self-Worth Lounge on mobile
The Self-Worth Lounge on mobile

Marcus Ventures

The Self-Worth Lounge icons
The Self-Worth Lounge icons

Marcus Ventures is a YouTube channel that houses multiple verticles of content. There was a need for a clean and intuitive logo as it would be placed adjacent to other more abstracted wordmarks. The first show logo created was for POFDD Gaming. POFDD is meant to be fun and dynamic while hinting at gaming culture through its controller symbols. Both brands have a bright and colorful pallet that is showcased primarily in the digital realm.

Marcus Ventures logo
Marcus Ventures logo
Marcus Ventures icon
Marcus Ventures icon
POFDD logo
POFDD logo
POFDD icon
POFDD icon
POFDD on Instagram
POFDD on Instagram

Vancouver Logo (Conceptual Work)

Vancouver is bold and beautiful. Why not make a brand that shows just that? This conceptualized Vancouver brand is intended to be fun, light, and a reflection of the diverse interactions of the city.  The interchanging icons have been created with the question “What is a day in the life of a Vancouverite?”

Conceptual logo animation for Vancouver
Conceptual logo animation for Vancouver
Conceptual pattern designs for Vancouver
Conceptual pattern designs for Vancouver
Conceptual icon designs for Vancouver
Conceptual icon designs for Vancouver

What’s Next for Boudreau Designs?

Nothing I can disclose at this point! But follow @boudreaudesigns on Instagram for updates.

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