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Cognizant rebrands with new logo and tagline

Cognizant old logo
Cognizant new logo

Cognizant, the multinational IT services and consulting company headquartered in the United States, unveiled its new logo along with a new tagline, Intuition engineered, to put focus on the company’s digital expertise and growing digital business.

Founded in 1994, Cognizant helps businesses to digitize their products, services, and customer experiences. They also offer solutions to help modernize the tech infrastructure of big brands through IoT, AI, software engineering, and cloud solutions. They have clients in over 20 different industries, most of which are in the financial, healthcare, manufacturing, and retail sectors. 

Some of Cognizant's clients include Adobe, Amazon Web Services, Cisco, Dell Technologies / VMWare, Google Cloud, IBM, Microsoft, Oracle, Salesforce, SAP, ServiceNow, Workday, and 177 Fortune 500 companies.

Cognizant is a publicly-traded (Nasdaq-100: CTSH) Fortune 500 company with over 310k employees and offices in 35 countries in North America, Europe, and Asia.

“Cognizant has evolved dramatically over the past few years, but it became apparent that perceptions of the company had not shifted at the same rate,” said Gaurav Chand, Cognizant’s Chief Marketing Officer in a statement. “We believe we have our best digital offerings to date. This evolution of our brand identity reflects the value we bring to our Global 2000 clients and demonstrates the digital leader we have become.”

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