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GoTo unveiled as new logo and identity for LogMeIn

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GoTo Logo

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Remote-work technology company, LogMeIn, has announced a rebrand as GoTo. The move is meant to reflect the company's deep dedication to making IT easy, anywhere.

“This announcement follows a yearlong internal company transformation with significant investment in innovation, unification, and global go-to-market efforts. While many providers in the space only solve for one point solution, GoTo is bringing together IT management and support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf, GoTo President and CEO in a press release. “GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.”  

Source: goto.com

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