Hostess Brands came out with a new logo at an Investor Day presentation earlier this month. New York-based branding agency CBX partnered with Hostess Brands' marketing team on the project.
"Today’s Hostess Brands is a modern, innovative, disciplined, and thriving snacking company,” said president and chief executive officer of Hostess Brands Andy Callahan in a statement about the rebrand. “Over the past two years, our business has consistently achieved over 9 percent growth each quarter. We’re incredibly proud of the progress we’ve made, and we are just getting started. At the end of the day, you can’t just tell people we’re a different company. You have to show them too.”