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February 14th, 2022

International Aids Society new logo aims for a common visual language

International Aids Society Old Logo
before
after

The International Aids Society (IAS) recently released an updated logo with help from Hamburg-based EIGA Design. The update is meant to present a strong common visual language for the world's largest association of HIV professionals.

International Aids Society Icon

International Aids Society

International Aids Society New Logo
International Aids Society New Logo

"The logo with the global symbol for the HIV response, the red ribbon, is the link for all sub-brands," reads a statement from EIGA Design's project page. "The new brand architecture and a customized brand typeface help the organization to combine its very different strengths."

Source: eiga.de

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