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Kraft Mac & Cheese rebrands with new name and packaging

Kraft Mac & Cheese old logo
Kraft Mac & Cheese new logo

The famous American brand changed its name from Kraft Macaroni & Cheese to ‘Kraft Mac & Cheese’

“The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging.” according to a press release. “The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand.”

Kraft Mac & Cheese icon

Kraft Mac & Cheese

Kraft Mac & Cheese logo
Kraft Mac & Cheese logo

Known as Kraft Mac & Cheese in the US and Australia, Kraft Dinner in Canada, and Cheesy Pasta in the UK, the macaroni and cheese product is made by Kraft Foods Group and was introduced in 1937 during the Great Depression. The brand is known for being non-perishable and easy to cook, with the brand innovating its product to be microwavable.

Kraft Mac & Cheese is made with a special blend of cheese for their cheese sauce, with no artificial flavoring or preservatives to ensure consumers that the product is healthy yet delicious. The product also does not contain any phthalates that could harm consumers and is assessed by the Food and Drug Administration as well as the Center for Disease Control in the US.

The brand has since evolved from its simple blue box dinners in the 1930s; now, Kraft Mac & Cheese also serves deluxe flavors such as White Cheddar, Four Cheese, Creamy Alfredo, and Sharp Cheddar. The brand also has single-serve bowls that are microwavable.

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