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Linksys’ New Motion-Friendly Mark Is a Nod to WiFi Symbol

linksys old logo
linksys new logo

The iconic router brand unveiled a holistic new brand identity.

The company worked with Brand Mau Design (BMD) for "a rebrand to reflect their strategy and position as leaders in this new era of WiFi." At the center of the change is the new motion-friendly mark. "The mark features a ligature between the L and I that when activated, nods to the universal WiFi symbol." says the agency on their website. "The new typography, which focuses on a single weight, gives a sense of confidence and clarity, while round, friendly gestures in the letters bring humanness."

Linksys is a leading provider of networking equipment for both consumers and businesses. The company was founded in 1988 and has since become known for its high-quality and reliable products, including routers, switches, modems, and other networking devices.

Linksys is committed to innovation and regularly releases new products and features to meet the evolving needs of its customers. The company offers a range of accessories and software solutions to help customers customize and optimize their network setup. These solutions include options such as range extenders and network storage devices, which can help extend the coverage and capabilities of a customer's network.

In addition to its core networking products, Linksys also offers a range of smart home products that allow customers to connect, monitor, and control their home devices and appliances through a single app or platform. These products include smart plugs, smart light bulbs, and smart thermostats, among others.

The company is headquartered in San Francisco, California, and has offices and research and development centers around the world.

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