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December 14th, 2022

NBC’s peacock icon gets a subtle refresh

NBC old logo
before
NBC new logo
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The American broadcast network quietly rolled out a subtle change to their iconic peacock logo.

“The NBC brand refresh is a love letter to audiences everywhere, driven by NBC’s innovative spirit while celebrating the network’s powerful legacy,” said Juliet Garrett, senior vice president of NBC Creative Design in an interview. "In modernising the brand with quickly recognisable iconography and rich colours that reflect the spirit of our shows, we are enhancing versatility, allowing scalability and building consistency."

NBC (National Broadcasting Company) is an American television network and former radio network. It is currently headquartered in New York City's Rockefeller Center. 

It is one of the five major broadcast networks in the United States, and it is owned by the NBCUniversal Television Group, a division of NBCUniversal, a subsidiary of Comcast. NBC is the oldest major broadcast network in the US, having been founded in 1926. 

NBC is known for producing and airing a variety of programming, including news, sports, comedy, drama, and reality television. Some of its most popular current shows include "This Is Us," "Saturday Night Live," "Law & Order: Special Victims Unit," and "Chicago Fire." The network also has a number of popular late-night talk shows, such as "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers."

It has also been the home of many major sporting events, including the Olympics and Sunday Night Football.

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