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Okta rebrands to help users ‘unlock the power of identity’

Okta old logo
Okta new logo

The company has changed up its visual brand expression.

“The new wordmark has more clarity and focus, reflecting our more vibrant, visionary brand personality. It also has a stronger relationship with our other logo equity, the aura.” according to the blog post on their website. “Our new aura is incredibly versatile. By applying different graphic systems to it—photography, gradients, or motion—we’ll push the boundaries of our storytelling and extend our brand in new ways.”

Okta, Inc. is a publicly-traded technology company that provides a cloud-based identity and access management platform. The company was founded in 2009 and is headquartered in San Francisco, California. 

Okta's platform enables organizations to securely manage access to a variety of applications, both in the cloud and on-premises. It also provides tools for user authentication and identity governance. Okta's customers include a range of businesses, from small startups to large enterprises in various industries. 

In addition to its core identity and access management platform, Okta also offers a variety of other products, including multi-factor authentication, single sign-on, and API access management. The company's goal is to make it easy for organizations to securely manage access to all of their applications, regardless of where they are located. 

Okta has a global presence, with customers in more than 150 countries. It has also been recognized as a leader in the identity and access management space by industry analysts such as Gartner.

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