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March 14th, 2022

San Jose Downtown Association's new logo and brand identity from Liquid Agency

San Jose Downtown Association Old Logo
before
San Jose Downtown Association New Logo
after

The San Jose Downtown Association released their new logo and brand identity. San Jose-based Liquid Agency led the rebrand.

San Jose Downtown Association Icon

San Jose Downtown Association

San Jose Downtown Association New Logo
San Jose Downtown Association New Logo

“We are not only refreshing our identity—we are also reactivating our brand,” Scott Knies, executive director of SJDA, said in a statement.

Scott Gardner, Liquid Agency's CEO, added, “To have a chance to reinvigorate the branding of an organization as important to the city as the SJDA is an honor for us. We know the new identity system positions the association well for future growth.”

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