Fresh 🍃

Spectrum.Life’s Colorful Reinvention

Spectrum.Life Old Logo
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Spectrum.Life New Logo
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In a world where health and wellbeing have taken center stage, Spectrum.Life is stepping up with an exciting new look and feel!

Founded in 2018 by a passionate trio—Stuart McGoldrick, Stephen Costello, and Dr. Sarah O’Neill—this dynamic health-tech company has evolved from its roots in Employee Assistance Programs (EAPs) into a company that offers a wide range of digital health and wellbeing services.

Source: Spectrum.Life

Now caring for over 7.2 million people across the UK and Ireland and plans to reach €100 million in revenue by 2028, Spectrum.Life is on a mission to redefine how we think about health.

Source: Spectrum.Life

A Fresh Look Identity

The rebranding process was a collaborative process with the creative agency UnitedUs, who helped Spectrum.Life develop a vibrant new identity.

The tagline “Full Spectrum Care, For A Full Spectrum Life” perfectly captures the company’s mission to provide a wide range of health and wellbeing services that meet diverse needs.

Source: Spectrum.Life

Source: Spectrum.Life

Inspired by the spectrum of light, the new visual identity showcases a colorful palette that reflects the various services offered by Spectrum.Life. As they describe it,

This prompted a visual identity composed of different colors, frequencies, and shapes, all part of one unified system.

This metaphor beautifully illustrates how Spectrum.Life supports many different lives and experiences through its innovative health solutions.

Source: Spectrum.Life

The need for this rebrand arose from Spectrum.Life’s significant growth since its launch in 2018. To meet rising demand, the company is introducing new products and services like Virtual Primary Care and Child and Adolescent Mental Health supports. Additionally, Spectrum.Life has made important investments to enhance its clinical credibility at both the Board level and within clinical teams.

Source: Spectrum.Life

What Makes Spectrum.Life Unique?

Spectrum.Life isn’t just about offering standard health services; it’s about engaging, empowering, and transforming lives.

The company offers 24/7 access to clinically assured care through voice calls, video chats, text messages, or instant messaging. This flexibility ensures that people can get the support they need whenever they need it.

Source: Spectrum.Life

Stephen Costello, CEO of Spectrum.Life, shares his passion for the work they do in the podcast:

There’s nothing better than to love what you do and enjoy what you do. When what we do is make an impact on people’s health and wellbeing, you just couldn’t ask for a better job.

Source: Spectrum.Life

This sentiment highlights the heart of Spectrum.Life’s mission: to create meaningful change in people's lives. By providing accessible and personalized care, Spectrum.Life is committed to supporting individuals through every step of their health journey, ensuring that everyone has the resources they need to thrive.

Source: Spectrum.Life

Source: Spectrum.Life

Expanding Horizon

With strong growth in recent years—60% revenue growth in 2023 alone—Spectrum.Life is not slowing down. A recent €17 million funding round played a crucial role in this rebranding effort. This investment allows Spectrum.Life to:

  • Enhance Clinical Credibility: They have welcomed experts like Dr. Paula Franklin, former global Chief Medical Officer of Bupa Group, as an Independent Director of the Board and Chair of the Clinical Advisory Board. With a team of eight doctorate-level professionals, Spectrum.Life is committed to leading clinical innovation.
  • Develop New Services: The funding helped launch new offerings such as Virtual Primary Care and Child and Adolescent Mental Health supports.
  • Support Global Expansion: With their new brand identity, they are well-positioned to grow in markets like insurance and workplace wellbeing.

Source: Spectrum.Life

Source: Spectrum.Life

Stuart McGoldrick, Executive Chairman and Founder of Spectrum.Life, expressed excitement about the future:

This milestone not only marks a significant achievement for Spectrum.Life, but also signals the wider market’s shift towards embracing integrated Health tech solutions that deliver digital health transformation for Insurers, Educators and Employers.

Source: Spectrum.Life

The company is increasingly focusing on international markets, especially in the UK, where they expect more than half of their revenue in 2024. This rebranding comes at a time when workplace wellbeing is more important than ever.

Source: Spectrum.Life

Companies are recognizing the need for mental health support for their employees, particularly after the challenges posed by the pandemic. Spectrum.Life is ready to meet this demand with its range of services tailored for corporate clients and insurers.

Looking Ahead

As Spectrum.Life continues its journey in the health-tech industry, its new brand identity serves as a beacon for what’s to come. The focus on full-spectrum care not only enhances their service offerings but also strengthens their commitment to improving lives across various sectors—from corporate environments to educational institutions.

Source: Spectrum.Life

In summary, Spectrum.Life's rebrand is more than just a fresh logo; it reflects their dedication to providing accessible and personalized health solutions that truly make a difference. With a friendly approach and a clear vision for the future, Spectrum.Life is set to lead the way in transforming how we think about health and wellbeing.

Source: Spectrum.Life

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