BloodtoBaby Optimal Cord Clamping

BloodtoBaby is an evidence-based campaign and educational platform focused on optimal cord clamping and the newborn’s physiological transition at birth. Founded by midwife and educator Hannah Tizard, the initiative works to make research accessible and encourage best practice for all babies, including those born preterm, by caesarean section, or in a compromised condition. Its resources support practitioners, educators, families, and maternity teams seeking to understand and implement optimal cord management.

The platform offers educational materials, research references, videos, articles, and a learning hub, alongside online resources and opportunities to take part in events. Its free module on neonatal stabilisation with an intact umbilical cord is designed to support learning and workplace practice. BloodtoBaby also shares updates through its blog and social media awareness campaigns, and collaborates with experts to extend the reach of evidence-informed care. The campaign’s resources have been endorsed by NICE and included in the British Association of Perinatal Medicine’s Optimal Cord Management Toolkit for Preterm Babies.