Bloom Connect is a wholesale marketplace serving baby, nursery and toy retailers across Australia, New Zealand and Southeast Asia. It brings multiple brands together in one retailer account, giving approved businesses a convenient way to browse products, view wholesale pricing and minimum orders, and place or repeat orders online. Retailers can shop across categories including maternity, nursery, feeding, bath and potty, travel, playtime, home and cleaning, clothing and gifts.

The marketplace features flagship and independent brands such as Ergobaby, Skip Hop, Bubble, Theraline and Cognikids. Its range includes baby carriers, toys, activity products, bath accessories, stroller organisers, feeding essentials and other products for families with young children. Retailers can explore new arrivals, promotions and best sellers, with selected offers highlighted on the site.

Bloom Connect also provides real-time stock and pricing, dedicated retailer support and tools for combining brands in an order. Flagship brands have a combined minimum order value of $3,000, and qualifying orders can receive free freight.