Bloomie is a private iPhone app designed to support parents through a baby’s first two years. It helps families keep track of feeds, sleep, nappies and milestones, with quick logging and parent-controlled reminders that fit their chosen routine. The app also offers a short daily plan tailored to a baby’s stage, age-matched play ideas that require no special toys, and tools for recording photos, firsts and family memories.

Parents can explore 136 sourced guides and browse information by their baby’s age, as well as use a wake-window calculator. Bloomie says its guidance draws on CDC and AAP sources and is intended as general information, not medical advice or diagnosis. Privacy is central to the service: baby logs stay on the device, and the app has no ads or behavioural tracking. Bloomie also shares parent perspectives through Bloomie Mums. Families can try the full app free for seven days on the annual plan or choose monthly access.