Blu is an innovative financial solution designed to empower retailers by facilitating access to credit and enhancing their economic relationships with suppliers. Established in 2013, Blu has become a pioneering institution regulated by the Central Bank, specializing in managing credit card receivables to help merchants optimize their finances. The brand offers a comprehensive suite of services, including PagBlu, which allows users to pay suppliers using their future sales without incurring advance fees.

Retailers can benefit from zero-advance payment options, a digital account for seamless transaction management, and advanced solutions like the Safe Invoice, which helps combat payment delays and defaults. Additionally, Blu supports merchants with the Sales Portability feature, enabling them to leverage existing payment terminals without the need for new hardware. With over 30,000 retailers and 3,000 industry partners, Blu simplifies financial operations and reduces costs, ensuring businesses can thrive in a competitive market