Bluebella is a renowned brand founded by Emily Bendell with a vision to provide luxurious lingerie, underwear, and nightwear to spirited and fashion-forward women. Our brand stands for innovation, inclusivity, and exceptional style. We redefine sensuality with every new collection, empowering women to express their individual style and spirit through our stunning designs.

Inspired by modern lifestyles and fashion trends, our award-winning team pushes the boundaries of design with unique fabrics, unusual trims, and unforgettable silhouettes. We take pride in being stocked by renowned retailers including Selfridges, Victoria’s Secret, Bloomingdales, and many more. We believe that everyone should be able to enjoy Bluebella, which is why we strive to make our designs affordable and inclusive.

At Bluebella, we celebrate life and individuality. Our Pride collection, modelled by queer singer girli, allows you to express your true colors without any filters. Additionally, we actively support women's empowerment, with initiatives like our donation to Outright International on International Women's Day.

Join the Bluebella community and experience the perfect blend of style and comfort with our Everyday collection. Our improved size range ensures that the Bluebella experience is accessible to everyone. Explore our designs at our popular stockists worldwide, and don't forget to share your Bluebella looks on Instagram using #mybluebella.

We can't wait to see your creativity shine!