Blue Cradle is a brand that is dedicated to marine conservation in Aotearoa New Zealand. They believe that protecting the ocean should be accessible and equitable for everyone, not just for champions. Blue Cradle works in partnerships with well-respected scientific institutions and education providers to enhance ocean literacy.

They aim to make a positive impact and tackle important ocean health challenges. To respond to the demand for regional oceanic data, Blue Cradle collaborates with institutions and uses citizen science. They also have a strong commitment to public outreach, ensuring that their message reaches a wide audience.

Inspired by the pioneering work of Jacques-Yves Cousteau and the sailing vessel Tara, Blue Cradle is determined to protect and preserve our oceans. As Prof. Epeli Hau’ofa beautifully puts it, It is the water that connects the people of the Pacific.

We should not be defined by the smallness of our islands but in the greatness of our oceans. We are the sea, we are the ocean. Oceania is us.

Blue Cradle is grateful to all their partners for their support in making their conservation efforts possible. Subscribe for updates and join them in their mission to safeguard our precious marine environments