Blue Groove Bali

Blue Groove Bali is a surf and lifestyle retailer based in Legian, Bali, focused on clothing and gear for surfing and skateboarding. Its original store is located at Jl. Legian 138, next to Surfer Girl Legian. The shop offers a selection of established men’s surf and streetwear brands, including Rip Curl, Billabong and Quiksilver, alongside other labels. Blue Groove describes its range as catering both to dedicated surfers and to customers looking for a casual style for life on and off the board.

The retailer also presents its own branded collections for men who enjoy surfing or skateboarding, extending its offering beyond third-party brands. Shoppers can access additional benefits through the Blue Groove Frequent Buyer Card, which provides special offers. With a stated ambition to become the best surf shop in the world, Blue Groove builds its identity around board-riding culture and the motto, “If it feels good... do it.” The website notes that the store is being developed and invites visitors to check back soon.