BlueJose is an online apparel shop focused on personalized clothing for teams and people who want to wear their interests. Its motto, “Every Team Has a Story. We Help You Wear It,” reflects an emphasis on custom designs, with the shop stating that customers can request a unique design for themselves or their team at no additional fee by emailing its support team.

The store offers shirts across several themed collections, including golf, disc golf, cars and hot rods, pickleball, and archery. Designs range from classic cars, racing art, and Route 66 imagery to humorous characters, sports graphics, and Bigfoot themes. Many golf and disc golf shirts can be personalized with a name or team name, and some designs are available in multiple colors. The catalog also features custom-photo apparel, including Hawaiian-style shirts inspired by cars and motoring culture. BlueJose provides size charts, including a chart for kids, and lists shipping, payment, refund, and cancellation policies for shoppers.