Blue Pearl Studio is an online jewelry brand offering a distinctive pearl-shopping experience centered on real oysters and mystery pearls. Customers choose a jewelry piece that includes an oyster; when an order arrives, the studio opens the oyster, reveals the pearl, and turns it into the selected piece before shipping. Customers who join a live reveal can watch the process, and the brand also offers games that give participants a chance to upgrade their pearl.

Its catalog includes Tahitian pearls, oyster-opening experiences, and jewelry such as rings, pendants, earrings, bracelets, cages, lockets, and charms. Blue Pearl Studio also sells accessories and gifts, with featured items including pearl bracelets, an awareness-ribbon cage, and a black crown drop pendant. All pendants come with a stainless steel necklace. The brand presents its process as playful and interactive, combining jewelry selection with the anticipation of discovering a pearl. Due to high demand, the studio advises customers to allow six to eight weeks for delivery.