Blue Robotics develops accessible, high-performance marine robotics equipment for explorers, researchers, educators, and professional users. Its products include the BlueROV2 underwater remotely operated vehicle and the BlueBoat uncrewed surface vessel, both designed to be flexible and expandable. The company also offers a broad range of marine components and tools, including thrusters and motors, grippers, lights, cameras, leak and environmental sensors, imaging sonars, batteries, control electronics, cables, connectors, watertight enclosures, buoyancy foam, and ballast. Featured products include the T500 Thruster, Ping360 Scanning Imaging Sonar, 4K low-light camera, and WetLink Penetrator cable seals.

Blue Robotics supports its hardware with open-source software such as BlueOS, Cockpit, ArduSub, and ArduRover, alongside documentation, assembly and operation guides, technical references, and community forums. It also provides custom product inquiries and technical development, and connects customers with worldwide distributors and marine robotics service providers. With a focus on cost, adaptability, clear resources, and open designs, the brand aims to enable broader participation in marine robotics. Its initiatives include education and sustainable ocean farming.