Unclaimed brand
The official Twitter profile for Blue Cross and Blue Shield of Alabama, an independent licensee of the Blue Cross and Blue Shield Association.
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Hex Code
Color name
RGB
HSL
CMYK
#0093D0
Pacific Blue
0, 147, 208
198, 100, 41
100, 29, 0, 18
#ABDDE5
Powder Blue
171, 221, 229
188, 53, 78
25, 3, 0, 10
#004E87
Congress Blue
0, 78, 135
205, 100, 26
100, 42, 0, 47
Blue Cross and Blue Shield of Alabama provides health coverage and related services in Alabama, including Medicare prescription drug plans under the BlueRx brand. BlueRx is a stand-alone Prescription Drug Plan (PDP) offered through Blue Cross and Blue Shield of Alabama and UTIC Insurance Company, both independent licensees of the Blue Cross and Blue Shield Association. Enrollment is subject to contract renewal.
The Medicare products website helps visitors explore coverage options, compare and enroll in plans, access claims information, pay bills, and find member support. Its transition page directs people seeking coverage before January 1, 2027, to available 2026 plans, and people seeking coverage effective on that date to 2027 plans. Members can contact support by phone, with TTY assistance available, while prospective enrollees have a separate enrollment line.
The site also provides accessibility resources, information in other languages, and plan policies and legal notices. For pharmacy benefit management, Blue Cross identifies Prime Therapeutics as an independent business associate that provides services to Blue Cross health plans
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