Blue Square Alliance is a dedicated non-profit organization focused on combating antisemitism and all forms of hate in the United States. Founded in 2025 by Robert Kraft, the Alliance promotes awareness and collective action through various campaigns and partnerships. Their flagship initiative is the Blue Square pin, a powerful symbol of allyship with the Jewish community that has inspired conversations and acts of solidarity worldwide.

The Alliance actively engages with the community, offering resources such as research reports, fact sheets on antisemitism, and insights from their Command Center. They encourage individuals to participate through Mass Media Campaigns, community gatherings, and by sharing the Blue Square pin. Their goal is to educate and rally Americans to recognize and confront hate wherever it occurs. By fostering partnerships with diverse organizations and leveraging social media, Blue Square Alliance aspires to create a united front against discrimination, ensuring a safer and more inclusive society for all.