Blue Startups is a brand that aims to diversify Hawaii's economy by leveraging its unique strengths. Founded in 2012, Blue Startups is one of the first accelerators in Hawaii and has played a vital role in creating Startup Paradise, a thriving startup ecosystem in Honolulu. The brand was founded as a public-private partnership funded by the State of Hawaii, the Tetris Company, Hawaii Technology Development Corporation, and private investors.

Blue Startups offers a comprehensive program designed to give startup companies every advantage. This includes mentorship, access to business expertise, product testing, customer acquisition, pitch development, introductions to investors, and seed funding. The brand is an intensive mentor-driven program with world-class lead mentors who provide hands-on help throughout the program.

Startups also have access to a network of over 150 experts for additional support. Blue Startups values innovation, integrity, and collaboration. It fosters a community of startup founders, mentors, partners, and investors, treating all companies as part of the ohana (family).

The brand also organizes the East Meets West conference, bringing together thought leaders, investors, and entrepreneurs from Asia, Hawaii, and North America. Founded by Henk Rogers, Maya Rogers, and Chenoa Farnsworth, Blue Startups has established itself as a leader in the technology sector in Hawaii and a gateway between East and West markets. The brand welcomes individuals to join its Internship Program, offering firsthand experience in the startup/venture capital ecosystem.

It also invites top-tier talent to join its Talent Pool for various roles in areas such as user experience and design, sales/marketing, operations, venture capital and finance, and more. With an extensive global network and a focus on helping companies compete on a global scale, Blue Startups is a driving force in Hawaii's entrepreneurial community