Unclaimed brand
We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed: Make good trouble. When the status quo stands in the way of progress, we challenge it. Be curious. We ask the tough questions and let the data lead to answers. Put people first. We let the user drive the program, not the other way around. Drive real change. We obsess over outcomes and actions. If you need it, build it. We make stuff that empowers people to act on the things they care about. Walk the walk. Progress starts with us: our diversity, inclusion, and commitment to values over profits.
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Hex Code
Color name
RGB
HSL
CMYK
#2600F2
Blue
38, 0, 242
249, 100, 47
84, 100, 0, 5
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#020030
Stratos
2, 0, 48
243, 100, 9
96, 100, 0, 81
Blue State is a digital and creative agency that partners with organizations seeking to raise funds, mobilize people, strengthen brands, win elections, reach new audiences, and advance their missions. Its clients and sectors include advocacy groups, brands, colleges and universities, cultural institutions, government, healthcare organizations, international relief organizations, nonprofits, political campaigns, and sports organizations.
The agency offers a broad range of services, including advertising, audience research and insights, branding, campaign strategy and execution, content strategy, creative development, creator marketing, data analytics and products, direct mail, public relations, email and SMS, growth and journey strategy, marketing technology, search optimization, social media, strategic communications, video, and website and product development.
Blue State highlights work such as donor acquisition for UK for UNHCR, digital fundraising for Doctors Without Borders, a brand and campaign platform for Caltech, and creative and technology support for Elizabeth Warren’s presidential campaign. Its approach combines audience insight, integrated planning, creative, and technology to help clients engage supporters and achieve organizational goals.
Company type
Privately Held
Year founded
2004
Company size
201-500 employees
Nonprofit fundraising strategy
Grassroots mobilization campaigns
Political campaign digital strategy
Cause-focused paid media
Mission-driven brand communications
How do I download the Blue State logo?
The Blue State logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Blue State's branding look like?
The Blue State wordmark sets small, widely spaced uppercase lettering beside a distinctive outlined, angular arrow or chevron emblem that suggests forward movement. Its visual system pairs heavy, rounded geometric display lettering with simpler sans-serif text, a deep navy field, bright coral-red headlines, pale blue-white accents and generous white space, using crisp rules and direct, editorial messaging.
What are Blue State's brand colors?
The Blue State color palette uses the hex codes #2600F2, #FFFFFF and #020030.
The Blue State name, logos and brand assets are trademarks of Blue State and its affiliates. Brandfetch isn't affiliated with or endorsed by Blue State. Their use is subject to Blue State's brand guidelines.
