Blue Trust is a wealth management brand that applies technical expertise and biblical wisdom to help clients make wise financial decisions. They serve a wide range of clients, including individuals, families, women, athletes, entertainers, business owners, family offices, ministries, nonprofits, and foundations. The brand offers various services such as financial planning, investment management, estate and trust services, sports and entertainment business consulting, family office services, and institutional investments.

With over $14.5 billion in assets advised and 10,000 clients served, Blue Trust empowers individuals and families to experience financial clarity and confidence while leaving a lasting legacy. Their team of advisors, spread across 17 locations, provides comprehensive services tailored to the unique needs of each client. The brand's approach is rooted in the belief that stewardship and generosity are essential in effective financial planning, offering a range of impactful opportunities for clients to make a difference. Through their unique blend of technical expertise and biblical wisdom, Blue Trust strives to help clients align their financial decisions with their values, priorities, and long-term goals.