– Bluey Merino
@blueymerino.com
We're one of the smallest outdoor brands, and we’re okay with that. Instead of growing, we’ve stayed small and focused on what we do best: designing small batches of premium Merino gear that will last. Non-mulesed Merino wool sourced from Australian farms. Australian Made, Ethical, Sustainable.
– Bluey Merino's Company Logos


– Bluey Merino's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C0907A
Old Rose
192, 144, 122
19, 36, 62
0, 25, 36, 25
#F0F0EC
Cararra
240, 240, 236
60, 12, 93
0, 0, 2, 6
#221F13
Oil
34, 31, 19
48, 28, 10
0, 9, 44, 87
About – Bluey Merino
Bluey Merino is an Australian brand that is dedicated to producing high-quality wool products. Founded in Guyra, New South Wales, the brand was created with a mission to prevent the export of premium Merino wool and instead create locally-made products. While many outdoor brands have shifted their manufacturing overseas, Bluey Merino proudly continues to produce garments in Australia.
By choosing Bluey Merino, you are not only supporting the Australian economy but also prioritizing ethical production practices. The brand handpicks farmers who prioritize the well-being of their sheep, ensuring that the wool used is sourced sustainably. Bluey Merino is committed to creating products that are not only comfortable but also align with their company values.
Join their loyal flock and be part of a brand that values sustainability, quality, and supporting local businesses
Company type
Privately Held
Year founded
2012
Company size
2-10 employees
