Bluff City Racing

Bluff City Racing is a Memphis, Tennessee-based motorsports team that competed in the 2021 IMSA Michelin Pilot Challenge Series. Guided by the motto “We Don’t Bluff” and the spirit of “Born to Compete,” the team focuses on taking part in professional sports car racing and sharing updates about its drivers, events, and partnerships. Its 2021 season included endurance rounds such as Watkins Glen, with the team emphasizing confidence and perseverance on track.

Bluff City Racing’s competition program was connected with Riley Motorsports and Toyota. News on the team’s website reports a partnership with Riley Motorsports and Toyota for the remainder of the 2021 season, as well as plans for a two-car Toyota GR Supra GT4 effort at Lime Rock. The site also features driver information, racing schedules, partner details, and news about the team’s activities. While the available information centers on its racing program rather than commercial services, Bluff City Racing presents itself as a competitive motorsports brand committed to participation in IMSA events and collaboration within the racing community.