Blye

Blye creates calming wearables and practical support tools for dogs that feel the world more deeply. Founded on the Gold Coast by two dog owners, the brand focuses on comfort, connection and helping dogs settle during stressful moments. Its central product, the Snuggler, combines a calming vest with a soft ear hood. The vest provides gentle, even pressure around the body, while the hood folds over the ears to offer a cosy, covered feel during storms, fireworks or other noisy situations. Made from light, soft-touch fabric, it has adjustable Velcro closures, is designed to go on quickly and is machine washable.

Blye offers the vest on its own or as part of the Calm Kit. The kit also includes access to a 21-day app plan, with short daily practice sessions, and a 68-page e-book to guide owners in supporting their dogs. Blye presents its products as comfort aids, noting that results vary between dogs.