Founded in 1997 and headquartered in Jinhua, Zhejiang, the company reports more than 200 employees, including over 70 technical staff. Its production facilities cover more than 2,100 mu, with greenhouse space of 500,000 square metres. The business focuses on succulent cultivation and describes itself as a major domestic producer, with annual output of 100 million plants and a collection of more than 500 varieties across several botanical families.

Its activities extend beyond plant production to franchise operations, e-commerce, horticultural training, research and development, agricultural leisure tourism, and seedling imports and exports. Products and services listed on the website also include flower and greenery leasing, nursery trees, landscaping, and garden design. The company says it develops new succulent varieties and tissue-culture technologies. Its site provides sections for company information, products, news, customer cases, educational content, credentials, inquiries, and contact details.