JAKALA Iberia

JAKALA Iberia is a leading consultancy firm that specializes in adding value to businesses through the use of data and technology. With a mission to transform, accelerate, and drive digital sales, JAKALA Iberia excels in activating experiences that have a demonstrable impact on the profit and loss of their clients. They achieve this through a perfect intersection of business, data, technology, and design.

As a Value Accelerator Partner, JAKALA Iberia amplifies the capture of value in digital environments by offering strategic, analytical, digital, and technological support. They combine their strategic and operational capabilities to design data and technology-based programs aligned with their clients' objectives, enabling personalized experiences at scale. JAKALA Iberia's services encompass data and MarTech, design, intelligence, and activation.

They lay the foundations for personalized experiences through their agnostic data and MarTech solutions and offer tailored intelligence programs that transform data into actionable business insights. They also create memorable experiences and personalized conversations that enhance the performance of digital channels and help organizations embrace the new era of marketing through training, talent internalization, and agile operating models. To exemplify their expertise, JAKALA Iberia showcases various success stories, such as their partnership with Banco Santander, where they multiplied the recovery rate and efficiency through omnichannel orchestration and data automation.

They also worked with El Corte Inglés to redefine the way the retailer connects and communicates with its customers, leveraging data and technology to deliver personalized and omnichannel experiences. Additionally, their collaboration with Unidad Editorial resulted in a data-driven publisher strategy that enhanced content, reader experiences, and user profiling. Lastly, JAKALA Iberia helped Barceló Hotels achieve a 5-star performance by aligning technology, people, and strategy, implementing marketing technology, digital analytics, and data orchestration.

Overall, JAKALA Iberia is a forward-thinking partner that helps businesses unlock their full digital potential and drive growth through their expertise in data, technology, design, and intelligence