BMW M Motorsport
@bmw-drivingexperience.com
Since 1977, AREA M has united control, performance and M Power, creating high-performance Experiences in a passionate global community.
BMW M Motorsport's Company Logos
BMW M Motorsport's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1C69D4
Denim
28, 105, 212
215, 77, 47
87, 50, 0, 17
#003D78
Regal Blue
0, 61, 120
210, 100, 24
100, 49, 0, 53
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About BMW M Motorsport
AREA M is BMW M’s global platform for high-performance driving experiences, bringing together control, performance and a passionate community of enthusiasts. Rooted in a heritage that dates to 1977, the brand invites drivers to explore the capabilities of BMW M vehicles in exciting settings while developing their skills with an emphasis on precision and safety.
Its experiences span international racetracks and winter driving locations. Programs include track training, drift sessions, safety training and snow-and-ice experiences, with destinations across Europe, Asia, North America, Australia and New Zealand, and South Africa. Drivers can choose from venues such as Silverstone, Nürburgring, Circuit de Barcelona-Catalunya and the BMW Driving Center in South Korea, with activities designed to suit different interests and locations.
AREA M also shares news, stories, behind-the-scenes content and information about its heritage, events and booking options. Its wider BMW M ecosystem includes motorsport coverage, community content and lifestyle offerings. Experiences are supported by partners including Michelin, Shell and BMW Financial Services, connecting participants with the excitement of BMW M performance on and off the track.
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