BMW Motorrad Welt Berlin is an experience destination celebrating the BMW Motorrad brand, its history, innovation and riding community. Located in Berlin, it welcomes motorcycle enthusiasts, culture fans and curious visitors to explore the spirit of “Make Life A Ride.” The venue presents a selection of historic and current motorcycles, interactive exhibits and ideas for the future of motorcycling, alongside stories from the BMW Motorrad community.

Visitors can take part in interactive workshops, guided factory tours, motorcycle film screenings, live broadcasts, concerts and meet-and-greet events. The event calendar includes activities for different audiences, from motorcycle-focused gatherings to family events. Guests can also enjoy food and drinks, including quality snacks, coffee creations and alcoholic and non-alcoholic beverages, with catering tailored to events.

Spanning around 1,000 square metres, the venue offers rooms for visitors to explore and spaces that can be booked for private events. A Rent A Ride station on site lets guests book a motorcycle online and begin a ride from Berlin.