BMW Motorrad is the motorcycle brand of BMW, offering a broad range of bikes and urban mobility products for riders seeking sport performance, touring comfort, adventure, heritage style, or everyday transport. Its lineup includes Sport, Tour, Roadster, Heritage, Adventure, and Urban Mobility models, from the G 310 series and electric CE scooters to the R 1300 GS Adventure, K 1600 touring bikes, and high-performance M models. Customers can explore models and configure motorcycles to suit their preferences, with options such as accessories, luggage solutions, M Performance components, and GS and R 18 equipment.

BMW Motorrad also offers riding apparel and collections, including Heritage styles, alongside care guidance and product instructions. In Ukraine, official importer АВТ Баварія Україна promotes available motorcycles and special offers, while AWT Financial Services provides financing for individuals and businesses. The brand supports ownership with dealer search, test rides, service appointments, roadside assistance, warranty information, and owner resources.

Its stories and events, including the International GS Trophy, celebrate motorcycling, adventure, and rider community