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The official press portal of the BMW Group in 19 languages. We provide you with the latest press releases of the BMW Group free of charge and at first hand. The material comprises text, photos, audio, video and TV footage.
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Hex Code
Color name
RGB
HSL
CMYK
#1A73E8
Royal Blue
26, 115, 232
214, 82, 51
89, 50, 0, 9
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#202124
Shark
32, 33, 36
225, 6, 13
11, 8, 0, 86
**Brand Description: BMW Group**
BMW Group is a renowned global leader in premium automotive production and embodies a commitment to innovation, quality, and sustainability. With a rich heritage, the brand has consistently pioneered advancements in mobility, exemplified by their latest projects such as the NEUE KLASSE, positioning BMW at the forefront of electric mobility. Their versatile product portfolio includes performance-driven vehicles like the BMW M series, offers luxurious models like the BMW iX, and showcases cutting-edge electric cars aimed at reducing environmental impact.
In addition to their vehicles, BMW Group actively engages in technological developments, highlighted by advancements in electric drive technology and intelligent vehicle management systems. The company also emphasizes efficient production practices and has become a significant exporter, contributing to free trade on a global scale. With a strong focus on enhancing customer experience through personalized solutions, BMW Group remains steadfast in its mission to deliver dynamic driving pleasure while reinforcing its dedication to sustainable automotive practices.
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Vehicles
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