BMW USA
@bmw.ag
Explore models, build your own, find financing and leasing offers, and browse local inventory from a nearby BMW Center. Experience the performance, luxury, and innovation of the Ultimate Driving Machine today.
BMW USA's Company Logos
BMW USA's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1C69D4
Denim
28, 105, 212
215, 77, 47
87, 50, 0, 17
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About BMW USA
BMW Group is a leading automobile manufacturer renowned for its commitment to community, sustainability, and innovation. Founded in 1975, the company has expanded across the U.S., operating around 650 independently owned dealerships and providing over 120,000 jobs. While BMW is known for high-performance luxury vehicles, including the BMW, MINI, and Rolls-Royce brands, its mission extends far beyond just cars. The company prioritizes customer experience, fostering long-term relationships and community engagement through countless mentorship and support programs.
Additionally, BMW Group is a pioneer in automotive technology, investing in electric and hybrid vehicles, ensuring environmentally friendly solutions for future mobility. With a vast range of models, including electrified options and performance-focused BMW M vehicles, customers have diverse choices tailored to their needs. BMW Group continually reshapes the automotive landscape, demonstrating that their impact reaches well beyond the machines they produce.
Brand industry
Vehicles
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Year founded
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