BMW USA
@bmw.bs
Explore models, build your own, find financing and leasing offers, and browse local inventory from a nearby BMW Center. Experience the performance, luxury, and innovation of the Ultimate Driving Machine today.
BMW USA's Company Logos
BMW USA's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1C69D4
Denim
28, 105, 212
215, 77, 47
87, 50, 0, 17
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#B7D3DE
Ziggurat
183, 211, 222
197, 37, 79
18, 5, 0, 13
About BMW USA
BMW USA represents BMW in the United States, offering a broad range of vehicles that combine performance, luxury, design, and technology. Its lineup includes SUVs, sedans, coupes, convertibles, Gran Coupes, and touring models, alongside BMW M performance vehicles and BMW ALPINA models. Customers can also explore all-electric vehicles, plug-in hybrids, and upcoming models, then configure a vehicle through the Build Your Own tool.
BMW USA supports the vehicle-buying journey with new and pre-owned inventory searches, local BMW Center listings, test-drive requests, trade-in estimates, payment tools, and online shopping. BMW Financial Services provides lease and financing offers, financing applications, protection products, and insurance quotes. Owners can access the My BMW app, ConnectedDrive services, remote software upgrades, account and payment management, maintenance information, warranties, recall details, and roadside-related resources.
The brand also offers BMW parts and accessories, electric-vehicle charging information, and driving experiences through programs such as the Performance Driving School and M Track Days.
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Vehicles
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