BMW Group
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BMW Group's Company Logos
BMW Group's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#3287B0
Boston Blue
50, 135, 176
200, 56, 44
72, 23, 0, 31
#0F1426
Ebony
15, 20, 38
227, 43, 10
61, 47, 0, 85
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About BMW Group
BMW Group Asia serves as the regional hub for the prestigious BMW brand, overseeing operations across 14 markets in East Asia, including countries such as Singapore, Vietnam, and Indonesia. Located in Keppel Bay Tower, Singapore, the office has been pivotal since its establishment in 1985, managing corporate functions like audit, direct sales, government affairs, and financial services. BMW Group Asia not only directs the sales and marketing efforts for BMW, BMW Motorrad, MINI, and Rolls-Royce but also ensures the integration of BMW’s cutting-edge technology and sustainable practices within the region.
The brand's offerings encompass a diverse range of models from luxury cars to innovative electric vehicles, highlighted by the latest electric car range and the upcoming Neue Klasse. In addition to vehicle sales, the group provides comprehensive services including financing options, customer support, and advanced digital services like the My BMW App and ConnectedDrive. With a commitment to excellence and innovation, BMW Group Asia enhances the luxury automotive experience across East Asia.
Brand industry
Science and Education
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