BMW & MINI Racing

BMW & MINI Racing is at the forefront of automotive entertainment, creating a vibrant culture that celebrates motorsports for fans of both brands. Focused on engaging the community, it hosts diverse, entertainment-driven events and utilizes social media to share dynamic content, fostering collaborations across various industries and sponsors. The organization is committed to expanding its brand universe through innovative racing experiences, setting the stage for a new era of motorsport entertainment.

Witness the thrilling competitions of the M2 CS Racing Series and the MINI CHALLENGE JAPAN, where stylish, luxury racing meets active fan engagement. These one-make series emphasize the growth of both drivers and fans, culminating in spectacular race events. Attendees can enjoy behind-the-scenes pit tours, grid walks, VIP hospitality lounges, and live streaming of races on YouTube. The exchange program allows Japanese drivers to participate internationally, fostering global connections and enriching the motorsport experience. BMW & MINI Racing is dedicated to transforming motorsports into a unique, inclusive entertainment spectacle for enthusiasts and newcomers alike.